Sunday, January 26, 2020
Is Sugar Addiction a Substance Use Disorder?
Is Sugar Addiction a Substance Use Disorder? An Examination of Sugar Addiction as a Substance Use Disorder Abstract In the last decade, many studies have supported the addictive nature of sugar. In this examination of sugar addiction, we explore the parallels with substance abuse disorder and highlight the effects on the brain and body as well as the psychological and biological risk factors that may make an individual vulnerable to sugar addiction. We theorize that defining sugar addiction as a substance abuse disorder in a future version of the Diagnostic and Statistical Manual of Mental Disorders (DSM) will change policy to improve public health, and minimize the costs of metabolic disorders like diabetes, obesity, and heart disease on the economy. Keywords: sugar addiction, substance use disorder, dopamine, impulsivity, obesity Worldwide obesity rates are rapidly rising. In 2016, an estimated 30% of Americans over the age of 18, and almost 20% of young adults were overweight or obese, as defined by a body mass index (BMI) greater than 30 (Centers for Disease Control and Prevention, 2016); and they are projected to increase to 80% by 2023 (Wang, Beydoun, Liang, Caballero, & Kumanyika, 2008). Between 29% and 47% of obese individuals meet the criteria for binge eating disorders (BED) (McCuen-Wurst, Ruggieri, & Allison, 2017). However, we suggest in this review of the literature that the food addiction model is a more appropriate mechanism when looking at correlates and causes of the development of eating disorders and metabolic disorders, including insulin resistance, diabetes, and obesity. The DSM-5 criteria for BED is limited in that it focuses largely on behavior, distress and shame caused by the eating disorder, and lacks acknowledgment of the neurobiological vulnerabilities and effects (American Psychiatric Association, 2013a). Alternatively, the food addiction model proposes that food, especially highly palatable, processed foods that are high in sugar, fat and/or salt are addictive (Davis & Carter, 2014), and therefore may be the underlying cause of BED and metabolic disorders, including obesity. For this examination, we mainly focus on the addictive nature of sugar, as the majority of food addiction studies have shown that sugar intake is more addictive than fat or salt, and highlight the numerous biological and psychological parallels to substance (Avena, Bocarsly, Rada, Kim, & Hoebel, 2008; Avena, Rada, & Hoebel, 2008; Davis, Loxton, Levitan, Kaplan, Carter, & Kennedy, 2013; Hoebel, Avena, Bocarsly, & Rada, 2009; Hone-Blanchet & Fecteau, 2014; Ifland, Preuss, Marcus, Rourke, Taylor, Burau, Jacobs, Kadish, & Manso, 2009; Page & Melrose, 2016; Tran & Westbrook, 2017; Wong, Dogra, & Reichelt, 2017). It is well known that addictive drugs activate the dopaminergic reward pathway. The mesocorticolimbic pathway, which includes the ventral tegmental area (VTA), nucleus accumbens (NAc) and the frontal cortex, is especially implicated in the reinforcement of the use of these substances. These areas release high levels of dopamine, which produce a euphoric state, and help form ââ¬Å"likingâ⬠motivations and positive associations toward the addictive substances. However, as the drug is repeatedly consumed, tolerance builds in the body, and ââ¬Å"likingâ⬠becomes ââ¬Å"wanting,â⬠resulting in reduced pleasure, and physiological dependence that necessitates increased consumption (Reeve, 2015). Food addiction studies have shown that while a variety of foods lead to the release of dopamine, sugar activates the dopaminergic pathway in a way that mirrors addictive substances, and leads to bingeing, tolerance, cravings, dependence, and subsequent withdrawal symptoms when deprived (American Psychiatric Association, 2013b; Avena et al., 2008; Davis & Carter, 2014; Davis et al., 2013). As sugar is over-consumed, tolerance grows and bingeing with increased amounts of sugar are needed to obtain the same pleasurable effect. This is suggested to be due to the down-regulation of dopamine receptors (Avena et al., 2008; Davis, Patte, Levitan, Reid, Tweed, & Curtis, 2007; Hoebel et al., 2009; Ifland et al., 2009, Loxton & Tipman, 2017). Thereafter, ââ¬Å"wantingâ⬠or cravings are suggested to be due to the imbalance of hormone signals that results in high anticipation and high sensitivity to sugar when it is consumed. In a study conducted by Lindqvist, Baelemans, and Erlanson-Albertsson (2008), rats that were given a sugar solution showed a 40% increase in ghrelin, the hormone that triggers appetite; in contrast to a significant decrease in leptin and peptide YY, two hunger-suppressing hormones; and a significant down-regulation in mRNA expression of additional hunger-suppressing peptides. This imbalance of appetite hormones and gene expression were hypothesized to have resulted in bingeing and tolerance, as demonstrated by a doubling of the drink consumption compared to control-group rats given water. Lastly, animal studies on sugar addiction have shown that sugar withdrawal mimics opioid withdrawal, and presents with depression and anxiety when deprivation of sugar occurs (Avena et al., 2008; Avena, Rada, & Hoebel, 2008; Hoebel et al., 2009; Hone-Blanchet & Fecteau, 2014; Ifland et al., 2009). The numerous studies in sugar addiction that overlap with the different stages of substance use disorders provide strong biological support for sugar addiction to be classified as a substance use disorder. Further adding to the biological susceptibility of sugar addiction, Davis et al. (2013) found enhanced dopamine transmission was due to six genetic mutations linked to the dopamine reward pathway; and that association between increased dopamine signaling and multilocus genetic profile scores was significantly higher in participants with high reward sensitivity and high risk for food addiction. These neurological changes and genetic vulnerabilities support tolerance and dependence that may result from a frequent flooding of dopamine and a reduction of receptors as seen in substance use disorders. Likewise, psychological traits like impulsivity and poor emotional regulation, have been found in both substance use disorders and sugar addiction. Impulsivity, as it relates to immediate gratification and deficits in behavioral inhibition, was positively correlated with sugar addiction. However, sensation-seeking, as an impulsive personality trait, was negatively associated with sugar addiction, and theorized to be due to the lack of arousal and stimulation from eating food; ââ¬Å"those who are risk seeking and reward-driven might seek out experiences involving greater levels of arousal and stimulation (Pivarunas & Connor, 2015; VanderBroek-Stice, Stojek, Beach, vanDellen, & MacKillop, 2017). Poor emotional regulation and low distress tolerance were also positively associated with sugar addiction, and the consumption of sugar was hypothesized to activate the pleasure center countering the negative emotional state and further reinforcing the reward of sugar intake behavior (Kozak & Fought, 2011; Pivarunas & Connor, 2015). Equally important in the comparison between sugar addiction and substance use disorders are the detrimental effects on the brain and bodyââ¬â¢s functions, such as cognitive impairment and metabolic disorders. Reversible cognitive impairments in decision-making, motivation, spatial or place-recognition memory were recently identified in studies with rats (Tran & Westbrook, 2017; Wong, Dogra, & Reichelt, 2017). However, in a study conducted by Page and Melrose (2016), high levels of circulating sugar and insulin levels dulled food cues, reducing hypothalamic activity, and negatively affecting neural food processing, which over time increased the risk for insulin resistance, type 2 diabetes, and obesity. A separate study found that the overconsumption of sugar increased levels of free fatty acids, triglycerides and cholesterol in the blood (Lindqvist, Baelemans, & Erlanson-Albertsson, 2008), which are confirmed risk factors for developing in heart disease and strokes in humans (National Institute of Health, 2005; American Heart Association, 2017). The relationship between sugar addictionââ¬â¢s detrimental effects and long-term illness are apparent in the literature, and is analogous to the relationship between substance use and disease. Current treatment options for food or sugar addiction are limited to exercise, which addresses biological pathways; and mindfulness, which emphasizes psychological processes. Exercise serves as a protective treatment against metabolic disorders and food addiction via increases in brain-derived neurotropic factor (BDNF), a neurotransmitter that plays a major role in neuroplasticity, and in the regulation of food intake, physical activity, and glucose metabolism (Codella, Terruzzi, & Luzi, 2017). Whereas, mindfulness addresses the dual process model of health behavior, which states that there are interactive automatic (implicit) and controlled (explicit) psychological processes that result in addictive behavior. Implicit, automatic processes include intentions, approach and avoidance tendencies, and emotions, meanwhile explicit, controlled processes include reflective action (Hagger, Trost, Keech, Chan, & Hamilton, 2017; Tang, Posner, Rothbart, & Volkow, 2015). In 2017, Kakoschke, Kemps, & Tiggemann showed that a two-pronged approach-modification protocol successfully retrained participants to avoid unhealthy food by 1) reducing the approach bias toward unhealthy food, and 2) increasing the approach bias toward healthy food. Another study showed a high approach tendency for healthy food buffered against the stress of hunger and wanting for unhealthy food (Cheval, Audrin, Sarrazin, & Pelletier, 2017). Mindfulness was also found to regulate emotional reactivity to internal and external cues (Fisher, Mead, Lattimore, Malinowski, 2017). Unfortunately, available treatment options have low generalizable, replicable success as they fail to provide a streamlined approach to sugar addiction and/or address neurobiological vulnerabilities and negative effects. Neither sugar nor food addiction is currently defined in the DSM-5. The only consistent measure of food addiction is the Yale Food Addiction Scale (YFAS), a survey developed in 2009, and it is used in studies reliably as its questions are based on DSM-IV addiction criteria (Gearhardt, Corbin, Brownell, 2009; Gearhardt, Corbin, Brownell, 2016). As mentioned earlier, food addiction and BED are not reciprocal disorders, therefore acknowledging sugar addiction as a substance use disorder in a future DSM may increase evidence-based research that strongly implicates genetic and brain pathways, which may lead to early prevention, reduced stigmatization and diverse treatment options that address the psychological as well as neurobiological vulnerabilities through medication, and even gene therapy. Further research and government regulation can also limit the pseudo-science funded by sugar and packaged goods companies. For example, in reviewing the literature, two studies were found that denied sugar and its addictive properties (Benton, 2010; Markus, Rogers, Brouns, & Schepers, 2017); they were funded by Coca-Cola and the World Sugar Research Organization. Similar to the studies conducted by the tobacco industry, the information countering sugar addiction can be confusing and deceptive to consumers. Government regulation of the sugar industry, like the tobacco industry can result in a decrease of sugar addiction and its harmful health effects. Lastly, there is also a large benefit to public health and the economic costs in treating sugar addiction like a substance use disorder. The costs to treat diabetes, a disease directly related to increased blood sugar levels and insulin resistance was $245 billion in 2012 (Centers for Disease Control and Prevention, 2017). These costs do not include comorbid diseases like obesity, hypertension, and hyperlipidemia. Obesity alone is projected to cost upwards of $957 billion by 2030 (Wang et al., 2008). Therefore, prevention of these life-long metabolic disorders by addressing the addictive properties of sugar can potentially reduce the burden on global health and economic systems in a great way. References American Heart Association. (2017). Prevention and Treatment of High Cholesterol (Hyperlipidemia). Retrieved from http://www.heart.org/HEARTORG/Conditions/Cholesterol/PreventionTreatmentofHighCholesterol/Prevention-and-Treatment-of-High-Cholesterol-Hyperlipidemia_UCM_001215_Article.jsp#.WhoJdNy1uUl American Psychiatric Association. (2013a). Feeding and Eating Disorders. In Diagnostic and statistical manual of mental disorders: DSM-5 (5th ed.). Arlington, VA: American Psychiatric Association. Retrieved from https://doi.org/10.1176/appi.books.9780890425596.dsm10 American Psychiatric Association. (2013b). Substance-Related and Addictive Disorders. In Diagnostic and statistical manual of mental disorders: DSM-5 (5th ed.). Arlington, VA: American Psychiatric Association. Retrieved from https://doi.org/10.1176/appi.books.9780890425596.dsm16 Avena, N. M., Bocarsly, M. E., Rada, P., Kim, A., & Hoebel, B. G. (2008). After daily bingeing on a sucrose solution, food deprivation induces anxiety and accumbens dopamine/acetylcholine imbalance. Physiology & Behavior, 94, 309-315. doi:10.1016/j.physbeh.2008.01.008 Avena, N. M., Rada, P., & Hoebel, B. G. (2008). Evidence for sugar addiction: Behavioral and neurochemical effects of intermittent, excessive sugar intake. Neuroscience and Biobehavioral Reviews, 32, 20-39. doi:10.1016/j.neubiorev.2007.04.019 Benton, D. (2010). The plausibility of sugar addiction and its role in obesity and eating disorders. Clinical Nutrition, 29, 288-303. doi:10.1016/j.clnu.2009.12.001 Cheval, B., Audrin, C., Sarrazin, P., & Pelletier, L. (2017). When hunger does (or doesnââ¬â¢t) increase unhealthy and healthy food consumption through food wanting: The distinctive role of impulsive approach tendencies toward healthy food. Appetite, 116, 99-107. doi:10.1016/j.appet.2017.04.028 Codella, R., Terruzzi, I., & Luzi, L. (2017). Sugars, exercise and health. Journal of Affective Disorders, 224, 76-86. doi:10.1016/j.jad.2016.10.035 Davis, C., & Carter, J. C. (2014). If certain foods are addictive, how might this change the treatment of compulsive overeating and obesity? Current Addiction Reports, 1, 89-95. doi:10.1007/s40429-014-0013-z Davis, C., Loxton, N. J., Levitan, R. D., Kaplan, A. S., Carter, J. C., & Kennedy, J. L. (2013). ââ¬ËFood addictionââ¬â¢ and its association with a dopaminergic multilocus genetic profile. Physiology & Behavior, 118, 63-69. doi:10.1016/j.physbeh.2013.05.014 Fisher, N. R., Mead, B. R., Lattimore, P., & Malinowski, P. (2017). Dispositional mindfulness and reward motivated eating: The role of emotion regulation and mental habit. Appetite, 118, 41-48. doi:10.1016/j.appet.2017.07.019 Gearhardt, A. N., Corbin, W. R., & Brownell, K. D. (2009). Preliminary validation of the Yale Food Addiction Scale. Appetite, 52, 430-436. doi:10.1016/j.appet.2008.12.003 Gearhardt, A. N., Corbin, W. R., & Brownell, K. D. (2016). Development of the Yale Food Addiction Scale Version 2.0. Psychology of Addictive Behaviors, 30, 113-121. doi:10.1037/adb0000136 Hagger, M. S., Trost, N., Keech, J. J., Chan, D. K. C., & Hamilton, K. (2017). Predicting sugar consumption: Application of an integrated dual-process, dual-phase model. Appetite, 116, 147-156. doi:10.1016/j.appet.2017.04.032 Hoebel, B. G., Avena, N. M., Bocarsly, M. E., & Rada, P. (2009). A behavioral and circuit model based on sugar addiction in rats. Journal of Addiction Medicine, (3)1, 33-41. doi:10.1097/ADM.0b013e31819aa621 Hone-Blanchet, A., & Fecteau, S. (2014). Overlap of food addiction and substance use disorders definitions: Analysis of animal and human studies. Neuropharmacology, 85, 81-90. doi:10.1016/j.neuropharm.2014.05.019 Ifland, J. R., Preuss, H. G., Marcus, M. T., Rourke, K. M., Taylor, W. C., Burau, K., Jacobs, W. S., Kadish, W., & Manso, G. (2008). Refined food addiction: A classic substance use disorder. Medical Hypotheses, 72, 518-526. doi:10.1016/j.mehy.2008.11.035 Kakoschke, N., Kemps, N., & Tiggemann, M. (2017). Impulsivity moderates the effect of approach bias modification on healthy food consumption. Appetite, 117, 117-125. doi:10.1016/j.appet.2017.06.019 Kozak, A. T., & Fought, A. (2011). Beyond alcohol and drug addiction. Does the negative trait of low distress tolerance have an association with overeating? Appetite, 57, 578-581. doi:10.1016/j.appet.2011.07.008 Lindqvist, A., Baelemans, A., & Erlanson-Albertsson, C. (2008). Effects of sucrose, glucose and fructose on peripheral and central appetite signals. Regulatory Peptides, 150, 26-32. doi:10.1016/j.regpep.2008.06.008 Markus, C. R., Rogers, P. J., Brouns, F., & Schepers, R. (2017). Eating dependence and weight gain; no human evidence for a ââ¬Ësugar-addictionââ¬â¢ model of overweight. Appetite, 114, 64-72. doi:10.1016/j.appet.2017.03.024 McCuen-Wurst, C., Ruggieri, M., & Allison, K. C. (2017). Disordered eating and obesity: Associations between binge-eating disorder, night-eating syndrome, and weight-related comorbities. Annals of the New York Academy of Sciences, 1-10. doi:10.1111/nyas.13467 Page, K. A., & Melrose, A. J. (2016). Brain, hormone and appetite responses to glucose versus fructose. Current Opinion in Behavioral Sciences, 9, 111-117. doi:10.1016/j.cobeha.2016.03.002 Pivarunas, B., & Conner, B. T. (2015). Impulsivity and emotion dysregulation as predictors of food addiction. Eating Behaviors, 19, 9-14. doi:10.1016.j.eatbeh.2015.06.007 Reeve, J. M. (2015). The Motivated and Emotional Brain. In Understanding Motivation and Emotion (6th ed.). Hoboken, NJ: Wiley. Tang, Y., Posner, M. I., Rothbart, M. K., & Volkow, N. D. (2015). Circuitry of self-control and its role in reduction addiction. Trends in Cognitive Sciences, 19(8), 439-444. doi:10.1016/j.tics.2015.06.007 Tran, D. M. D., & Westbrook, R. F. (2017). A high-fat high-sugar diet-induced impairment in place-recognition memory is reversible and training dependent. Appetite, 110, 61-71. doi:10.1016/j.appet.2016.12.010 U.S. Department of Health and Human Services, Centers for Disease Control and Prevention. (2017). National Diabetes Statistics Report, 2017: Estimates of Diabetes and its Burden in the United States. Retrieved from https://www.cdc.gov/diabetes/pdfs/data/statistics/national-diabetes-statistics-report.pdf U.S. Department of Health and Human Services, Centers for Disease Control and Prevention. (2016). Nutrition, Physical Activity, and Obesity Behavioral Risk Factor Surveillance System: Percent of adults aged 18 and older who have obesity. Retrieved from https://chronicdata.cdc.gov/Nutrition-Physical-Activity-and-Obesity/Percent-of-adults-aged-18-and-older-who-have-obesi/cwdv-83mi U.S. Department of Health and Human Services, National Institutes of Health, National Heart, Lung, and Blood Institute. (2005). High blood cholesterol: What you need to know. (NIH Publication No. 05-3290). Retrieved from https://www.nhlbi.nih.gov/health/resources/heart/heart-cholesterol-hbc-what-html VanderBroek-Stice, L., Stojek, M. K., Beach, S. R. H., vanDellen, M. R., & MacKillop, J. (2017). Multidimensional assessment of impulsivity in relation to obesity and food addiction. Appetite, 112, 59-68. doi:10.1016/j.appet.2017.01.009 Wang, Y., Beydoun, M. A., Liang, L., Caballero, B., & Kumanyika, S. K. (2008). Will all Americans become overweight or obese? Estimating the progression and cost of the U.S. obesity epidemic. Obesity, 15(10), 2323-2330. doi:10.1038/oby.2008.351 Wong, A., Dogra, V. R., & Reichelt, A. C. (2017). High-sucrose diets in male rats disrupt aspects of decision-making tasks, motivation and spatial memory, but not impulsivity measured by operant delay-discounting. Behavioural Brain Research, 327, 144-154. doi:10.1016/j.bbr.2017.03.029
Saturday, January 18, 2020
Economic Impact Of The Development Of Airline Industry Essay
Hardly many inventions can manage to change the way people live and also how they experience the world like the way inventing airplane has done. The airline industry offer air transport for passengers. The airlines companies own the airplanes or may lease them. Airlines Company differs in terms of capacity, some are smaller with one or two airplanes to transport mail and cargo, while other are big multinational companies with hundreds of aircrafts. Majority of airlines are privately owned, though some are government owned. Today, the air travel has grown to an extent that no one can imagine life without it. Air travelling as greatly reduced travelling time and opened up links all over the world. Economic Impact of the development of airline The air airline industry has played a major role in world economic growth; it has improved the mobility and facilitated world supply lines all over the world. The aviation industry not only serves as an economic tool for nations and cities, but also servers as a vital network for transport within the world. The industry creates jobs by providing them directly and also by creating opportunities in the travel and hotel industry. Aviation industry has continued to be critical in the world economy, in terms of creating these job opportunities, and the industry has employed thousands of employees in the whole world. And has the industry continue to grow more jobs are created. This leads to economic growth. Transport plays a major role in making sure that goods reach their destinations. The World Bank estimates that the airline industry contributes to a total of 5% economic growth in the world. Competition Competition in the industry can be traced back when most governments deregulated the industry I order allow competition among the industry to regulate fares. For many years now this resulted in low fares as the airline industry responded to customers needs. Most of the reduced fare also comes from new players on the market, and also from the big airlines themselves. With the growth of economy in many countries, more travellers are using the air, this id due to the fact that the fares have also been reducing gradually. In a report carried out in America by the senate, it was found out that competition has resulted into low fares, and from 1990 the traffic has gone up by over 33%, it was found out that the number of flights had also gone up to over 20%. This of course has a positive impact on economic growth. Competition in the industry has also lead to mergers as small companies fail to compete. This has improved the industry service delivery. It is important to note better service delivery has economic advantage. With the economic development being witnessed in many countries, the amount of travelling has gone up. Many people are travelling to transact their business. The high demand of air passengers has caused resource constraints, on airports and also on airways, especially during the peak travelling periods. Business community usually travels at these times and normally makes last minute bookings. However, main airlines have planned their networks to be able to meet the high rate flight requirement by the business passengers, though; these fares are expensive as the airlines need to cover cost of servicing high number flight. Nevertheless, airline competition and the way they price their tickets causes concerned. It has been noted that, with the emerging of low fare trends that have been occurring since 1996, when smaller airlines enter into this market with low fares, the major airlines drastically reduce their prices. And also avail a high number of low fare seats. This behaviour seems to be ill intended because it aims at repressing competition from the smaller airlines. Increase in fuel prices Oil and fuel prices have continuously increased for the past 10 years, for example, in 2001 the price per barrel was $20, yet in 2006 it had reached $75. The increase in price can be attributed to various such as, high demand of oil, collapse of Yukos Oil Company in Russia and political instability in the Middle East. This high increase in oil prices has affected the aviation industry. The increase in fuel prices has lead to reduction in the global trade. It is estimated that about 40% of goods traded on the world market are transported by the air, and cargo traffic is used to reflect economic growth. Fuel account for 20-30% of the total cost of operation expenses of the airline industry. Due to this high cost in oil the economy has suffered negatively. The microeconomic effect for those countries which import oil will be harsh, in the industry high prices is a big problem; the companies are forced to increase consumersââ¬â¢ fares to upset the fuel price increase, for example if fuel price reached 100$ per barrel, then a gallon of jet fuel will be more than 3$. This will imply that a passenger will have to pay 50$ more to travel than previous. This will result in reduction of passengers and for the case of cargo transporters it may lead to high reduction in demand of their services, which may spell down for the airline companies. The indirect impact on the airline industry caused by high fuel prices in the increase in airline products prices. The overall impact is reduction in international trade. As pointed out by the world trade organisation , increase in oil prices leads to low economic growth as it was observed in 2005. Terrorist threat Since the September 11 terrorist attack, the airline industry suffered so much, the industry experience a reduced number of passengers as many opted to use alternative means. The economic impact on the global level was immerse, has many countries experienced low foreign exchange due reduced business especially in tourism industry. The terrorist attack had a big effect on the aviation industry, and also on the economy. In America alone, more than 2 million passengers travel on air daily. Airline industry and tourism alone account for mote than 8% the world GDP. With the imminent threat of terrorism, the industry has undertaken different security measures. For example in America, the industry has to use over 11$ billion in security improvements. This costs at the end of the day have to be met by the passengers, thus, the fare in the industry have steadily gone up. This has reduced the volume of goods and passengers using the industry and negatively affected the economy. Any small distractions in the industry send shock waves in many other industries. Currently, the industry has experienced a trend by which they are weak economy, insecurity fear and other issues. This has led to reduced number of passengers flying. Even those passengers who are flying they are paying less because most of them are taking economy seats. This trend has resulted in decline of the growth of the industry. In decline in the industry usually result in reduction of economy growth of the world economy. After the September 11 many airline companies grounded their business due to security concerns this was so pronounced in America. The impact of the attack reverberated all over the world. It was estimated that the attack caused a reduction of 1% world economic growth. In this area of global economy the aviation industry all over the world suffered. The industry saw an increase in costs of airline insurance, increased expenses on security, and customer fear to travel using the air due to insecurity. This led to massive losses for the industry in the whole world. This was the worst disaster the industry had suffered in the past 50 years. In whole world more than 400,000 jobs were lost. Decline in the air travel has a direct consequence on number of business which includes tourism, travel agencies and entertainment spots, this is felt global. It is important to note that, in the continuous threat of terrorist, the world economy has been affected badly. The industry had to go through lean times and some companies had to shut down. Conclusion The airline industry is very important in economic development, the airline employees a lot of people directly and indirectly. The industry has developed steadily over the last 50 years, and has continuous grown. Competition, fuel increase and terrorist attack pose a serious challenge to the industry and the industry should come up with ways to controlling these effects to maintain profitable. However, the airline industry will continue to grow though, it will be faced with more challenges.
Thursday, January 9, 2020
The Indisputable Reality About Stat of a History Essay Argument Samples That Nobody Is Sharing With You
The Indisputable Reality About Stat of a History Essay Argument Samples That Nobody Is Sharing With You When you've narrowed your Topic, you are going to want to set up a purpose for your essay. You should locate a subject. You must explore a great deal of historical facets that are brought up in your essay, and learn how to make a correct analysis of said aspects. In general, most college-level essays should include a minumum of one major source and many secondary ones. Additionally it's one of the criteria of an amazing historical essay. Furthermore, it's among the criteria of an excellent historical essay. The Debate Over Stat of a History Essay Argument Samples An additional way to write an outstanding conclusion is to, once more, point out why your research is beneficial. An excellent structure will support an excellent argument. As soon as you've performed the initial research on your subject, you will receive at least some overall idea for the major argument. Initially, you've got to do a preliminary research on the topic so as to design a working argument. Essay readers would like to get insightful writing. People today make up their minds about the characteristic of a paper within th e very first few lines, therefore it's vital that you start strong. While you may discover several decent samples on the web, we still advise you to get in contact with a professional academic writing agency and request an original, top quality sample. Therefore, you should assume they already know the definitions of the essential terms you're using, or equipped to look them up on their very own moment. It is possible to also use the CRAAP test to see whether your source is credible. The Tried and True Method for Stat of a History Essay Argument Samples in Step by Step Detail The next thing you ought to concentrate on in the event that you are fighting to understand how to compose a history essay is the topic. Following that, you continue to introduce the value of a topic in question. If you're assigned with a specific topic, so you ought to dwell on the prescribed issue. By the end, you've got to again drag the context of the subject and put forth the thought of the whole research in jest. If you would like to earn a particular analysis, so you need to select a narrow topic that will specify just one or several aspects of some area of study. Make certain you distinguish the crucial questions from the sub-questions. Research the chosen topic and apply the info you uncover to make an outline. Top Stat of a History Essay Argument Samples Choices Through the upcoming few pages, you can locate the ultimate guide to writing history essays. History is more of narration, which means you will need to perfect your descriptions to meet your audience. You should recognize that different essays (and unique tutors, courses, and kinds of history) lend themselves to unique approaches. If you must do outside research, the UCLA library system provides a great deal of resources. Also, do not forget that your college or university might also have an on-line database. Other students become intimidated before a fantastic scope of topics. The Pain of Stat of a History Essay Argu ment Samples Consider what facts may be used to demonstrate the argument of each paragraph. Your questions is going to be the start of your own thesis. You will continue to demonstrate your thesis statement in the principal body of a history essay. A thesis statement is a brief sentence that states what your essay is likely to cover. Using Stat of a History Essay Argument Samples Though it educates on a vast war, it isn't political. The key point to remember is you don't use a History essay to tell a story for the interest of it. The conclusion is the previous portion of your essay that everyone will read, so it's important that it's also as strong as the introduction.
Wednesday, January 1, 2020
Understanding Aber and Sondern in German
ââ¬â¹Conjunctions are words that link two sentences. In German, they belong to the group of non-declinable words, which means that they never change, no matter what case you think you should use or what gender a following noun has. However, while in English you might only have one option, in German you will often find several possibilities to choose from.à Such is the case with aber and sondern, which your dictionary will most certainly translate both as but. Using but in German Take a look at the following sentences: The child didnt want to go home, but to the park. Das Kind will nicht nach Hause gehen, sondern zum Park. I dont understand what you say, but you will certainly be right. Ich verstehe nicht, was Sie sagen, aber Sie werden schon Recht haben. She is exhausted but doesnt want to go to sleep. Sie ist erschà ¶pft aber will nicht schlafen gehen. As you can see, both aber and sondern mean but in English. How do you know which but conjunction to use? It is actually quite simple: Aber, which means but or however,à is used after either a positive or negative clause. On the other hand, sondern is only used after a negative clause when expressing a contradiction. In other words, the first clause of the sentence must contain either nicht or kein, and the second part of the sentence must contradict the first part of the sentence. Sondern can be best translated asà but rather. Carusos Little Brother Helps You to Create Better Sentences One last thing: aber and sondern are so called ADUSO-words. ADUSO is an acronym for: Aaber (but)Ddenn (because)Uund (and)Ssondern (contradicting but)Ooder (or) Those conjunctions all take position zero in a sentence. To remember that, you might want to think of ADUSO as the little brother of Enrico Caruso, the great opera singer. But he never grew out of his famous brothers shadow and remained quite a loser. Imagine the o in loser as a zero to remember position zero. A Little Quiz Lets test your knowledge. Which German version of but would you use in the following sentences? Ich komme nicht aus England _____ aus Schottland. I dont come from England but from Scotland. Ich bin hungrig, _____à ich habe keine Zeit etwas zu essen. I am hungry, but I dont have time to eat something. Sie spricht drei Sprachen: Englisch, Russisch, und Arabisch, _____ leider kein Deutsch. She speaks three languages: English, Russian, and Arabic, but unfortunately no German. Wir hà ¤tten gerne drei cheeseburger _____ ohne Zwiebeln. We would like (to have) three cheeseburgers but without onions. Er hat keinen Kartoffelsalat mitgebracht, _____à Nudelsalat. He didnt bring potato salad, but noodle salad. Er hat gesagt, er bringt Kartoffelsalat mit, _____ er hat Nudelsalat mitgebracht. He said, hed bring potato salad, but he brought noodle salad. Answers to the Quiz Ich komme nicht aus England,à sondernà aus Schottland.Ich bin hungrig,à aberà ich habe keine Zeit etwas zu essen.Sie spricht drei Sprachen: Englisch, Russisch und Arabischà aberà leider kein Deutsch.Wir hà ¤tten gerne drei Cheeseburger,à aberà ohne Zwiebeln.Er hat keinen Kartoffelsalat mitgebracht, sondernà Nudelsalat.Er hat gesagt, er bringt Kartoffelsalat mit,à aberà er hat Nudelsalat mitgebracht.
Tuesday, December 24, 2019
Correlation Between Mental Health Disorders And Sexual...
In the article Meatal Health Correlates of Perceived Discrimination Among Lesbian, Gay, and Bisexual Adults in the United States, authors Vickie M. Mays and Susan D. Cochran discuss their research, the results, and their methodology. However, could a different methodology provide different results? Were Mays and Cochranââ¬â¢s results sound? To start this article Mays and Cochran discuss how recently there have been surveys that have looked for a correlation between mental health disorders and sexual orientation. They then state that their survey will expand upon this idea to try and discover if perceived discrimination, sexual orientation, and mental health are related. Mays and Cochran conducted this research through a survey and questionnaire. The respondents of the survey and questionnaires had to live in an eligible household ââ¬â however Mays and Cochran never specified what the requirements of an eligible household was ââ¬â and be between the ages of 25 to 74 years old. First, the respondents were contacted through a randomly dialed telephone sampling to answer the survey questions. Then the respondents were mailed a questionnaire that to fill out and return. Mays and Cochran oversampled certain groups, such as men and the elderly, to increase representation since the groups mentioned prior were difficult to reach. Mays and Cochran never mention the size of their sample. They do mention the demographics that the collected during the research, which were: age, educationShow MoreRelatedIntroduction And Statement Of The Problem1161 Words à |à 5 Pagesidentify as bisexual, and 1.1% who donââ¬â¢t identify within those standards (Ward, Dahlhamer, Galinsky Jostli, 2014, 1). Compared to the 96.6% of the American population who identify as heterosexual, these statistics seem insignificant. However, the sexual identity of adolescents has an important impact on their overall interpersonal and family relationships. For a long time, there was minimal support of homosexual marriage within the United States. However, a little under two years ago, the SupremeRead MorePeople Within The Lgb Community1065 Words à |à 5 Pagestheir sexual orientations. However, it is likely that those who identify as lesbian, gay, bisexual (LGB), or anywhere else on the spectrum of homosexuality are at a higher risk to experience problems with their mental health than people who identify as heterosexual. People within the LGB community often face discrimination because they do not identify as heterosexual, or they arenââ¬â¢t attracted to the opposite sex. People within the LGB community are likelier to develop problems with their mental healthRead MoreIs There A Relationship Between Sexual Orientation And Anxiety ?2027 Words à |à 9 Pagesrelationship between sexual orientation and anxiety? INTRODUCTION Anxiety disorders are among the most common mental illnesses within the United States. The National Institute of Mental Health (2016) states that 40 million adults are affected by anxiety and other related disorders. Given how anxiety disorders are often born out of extreme stress and traumatic events, some groups are more prone to them than others. This paper will be reviewing the relationship between anxiety disorders and people whoRead MoreSuicide Rates Among Youths Aged890 Words à |à 4 Pagesthe past half-century suggesting a public health crisis in this community.4,16 Many general studies of the youth community are in existence, but to create an action plan, the individual risk factors and characteristics need to be better understood. One risk factor of particular interest is sexual orientation. Studies suggest an increased risk of suicidality in sexual minority youth (SMY) and the purpose of this paper is to better understand this correlation.8 A systematic review of literature was conductedRead MoreHomosexuality And Its Effects On Society Essay1650 Words à |à 7 Pagesdebated whether or not homosexuality is a choice that one freely makes, while others believe a combination of genetics, hormones and environment have a factor in oneââ¬â¢s sexuality and sexual development. Homosexuality is something one cannot choose to be. Primarily, homosexuality can be defined as a romantic or sexual attraction that involves people of the same gender. Male homosexuals are referred to as gays while the female ones are called lesbians. Ideally, since time immemorial, there have beenRead MoreSymptoms And Symptoms Of A Depressive Disorder Essay1192 Words à |à 5 Pagesof energy, headaches, and a feeling of imbalance. What does this mean? Do these symptoms characterize a disorder? Will she receive help for these problems? In this particular case, some of the symptoms are considered universally characteristic of a depressive disorder, whi le others are culture-bound, peripheral symptoms which are context-dependent on whether they set off red flags as a mental-illness. What would differ in regards to treatment if the person was male-gendered? Culture plays a key roleRead MoreSelf Esteem Effects Of Minors Who Undergo Conversion Therapy Essay1715 Words à |à 7 Pages a research design to examine the relationship between minors who undergo conversion therapy and self-esteem is explored and outlined. Introduction Conversion therapy consists of those treatments designed to change sexual orientation. Most often, this is the result of an incongruence between an individualââ¬â¢s sexuality and religious or cultural beliefs. In 1973, the American Psychiatric Association removed homosexuality as a pathological disorder from the DSM (Haldeman, 2001). However, over fortyRead MoreThe Link Between Homelessness And Mental Health983 Words à |à 4 PagesWhatââ¬â¢s the issue? The lack of mental health services available to the mentally-ill and the deinstitutionalization of mental health hospitals have created a public health concern. These issues along with a failed continuum of care plans and a lack of community mental health services have been major contributing factors to homelessness. In addition, the strict guidelines for psychiatric hospitalization are critical when analyzing homelessness. In many cases, only the critically ill are meeting clinicalRead MoreMental Health For The Mentally Ill999 Words à |à 4 PagesMental Health Brief Whatââ¬â¢s the issue? The lack of mental health services available to the mentally-ill and the deinstitutionalization of mental health hospitals have created a public health concern. These issues along with failed continuum of care strategies and a lack of community mental health services are major contributing factors to homelessness. In addition, the strict guidelines for psychiatric hospitalization are critical when analyzing homelessness among the mentally-ill. In many cases,Read MoreRudolf K. Sanders Christian Counseling Ethics: A Handbook for Psychologists, Therapists and Pastors1213 Words à |à 5 PagesIn Chapter 10 of Rudolph K. Sandersââ¬â¢ book, Christian Counseling Ethics: A Handbook for Psychologists, Therapists and Pastors, Mark Yarhouse, Jill Kays and Stanton Jones discuss the ââ¬Å"sexual minorityâ⬠as it pertains to the field of professional counseling. This group is defined as ââ¬Å"individuals with same sex attractions or behavior, regardless of self-identificationâ⬠(S anders, et. al., 2013, p. 252). By looking at counseling the homosexual community through its etiology, standards by which a counselor
Monday, December 16, 2019
The Fading Nokia Free Essays
Contents Contents Introduction 1. Glorious period 2. 1 Biggest market occupation 2. We will write a custom essay sample on The Fading Nokia or any similar topic only for you Order Now 2 Essential and successful merger and acquisition 2. 3. 1 Merger with Siemens 2. 3. 2 Acquisition to NAVTEQ 2. Sagging situation at present 3. 3 Severe competition in this area 3. 4. 3 Pressure from Apple and Samsung 3. 4. 4 No longer popularity of Symbian operational system 2. 2 Lack of cash flowing 3. Analyze the causes resulting in the depression of Nokia 3. 1 Failure investment 3. Losing the opportunity to achieve most value 4. Future and some suggestions 4. 1Transformation to windows systems 4. 2Get experience from other failed companies (Ericsson and Alcatel) Conclusion References Bibliography Introduction Nokia, the most well-known brand and biggest mobile company, once occupying over 60 percent sales in the market, has now dropped to less than 30 percent share of this area. Whatââ¬â¢s more, 90 percent of share price has evaporated since Apple launched the first iphone 5 years ago. Nowadays, its 15 years dominant position is totally taken placed by Apple and Samsung, in other words, the IOS and Android system are preferable to be chosen by customers rather than the old and past Symbian. What is worse, the news coming from official Nokia on June 14th shows that there will be 10 thousand staff fired by the end of 2013, causing the mobile phone area norm these days. It is truly the hardest time for Nokia now. As a result, this essay is aimed to describe the fading process of Nokia and explore the severe condition of it. In general, this project will be divided into 4 parts. Firstly, it will look at the glorious period of Nokia and give examples of some significant events, and the second part is going to analyze the sagging situation it is faced with, including the severe competition from Apple and Samsung, the falling trend in sales and the lack of cash flow. Thirdly it will explain the causes leading to the depression of Nokia, and I will give some constructive future suggestions towards the end of the subject. Glorious period 1. Biggest market occupation It is really surprising that Nokia was originally built as a paper factory in 1965, and 2 years later, it became a form technology company after a serious of merge operations . The year 1987 meant a significant turning point to Nokia, which launched the first mobile phone in the world, opening a new window to the phoneââ¬â¢s development. This invention, actually, laid the foundation to Nokia to jump to the biggest mobile phone producer and help ed to construct the Nokia destiny in the following 20 years. Until the year of 2007, Nokia still took the first place in market sale, stating officially that its profit surged 85 percent in the third quarter due to strong demand for low-cost phones in Africa, the Middle East and Asia, lifting its share of the global market to almost 40 percent. As Nokia profit soars near a half, while Samsung and Apple shared 13. 5 percent and 6. 5 percent occupations in the end of 2007. Figure 1 Worldwide converged smart mobile device market Market shares Q4 2007, Q4 2006 Source: Canalys estimates, à © canalys. com Ltd. 2008. From the figure above, it can be seen that Nokia was far away ahead of other rivals and it seems no one could construct potential threat to the ââ¬Ëmobile kingââ¬â¢ at that time. 1. 2 Essential and successful merger and acquisition All successful companies need creativity and business events to adjust it all the time, therefore there is no doubt that Nokia will also follow this rule, in order to expand its business scale as well as increase the avenue profit. In fact, several mergers and acquisitions were done by Nokia in history, all bringing unexpected great results to this huge company. . 2. 1 Merger with Siemens On June 2006, Nokia and Siemens were to merge their mobile and fixed-line phone network equipment businesses so as to create one of the worldââ¬â¢s biggest network firm. Although both companies contributed a 50% stake, it could not deny the prominent role of Nokia in the new infrastructure company. Additionally, Nokia and Siemens were even closer in 2008. A commu nication company based on them was proclaimed, achieving 4. 3 billion euros on net sales, which increased by 24% than last quarter. 1. 2. 2 Acquisition to NAVTEQ In the same year as the communication company was established, a significant acquisition to NAVTEQ Company by Nokia was completed on July 10th. A wise leading strategy was so important to a company that this event directly resulted in 31. 2% business growth of NAVTEQ in the third quarter. According to the financial data in third quarter of Nokia, it remarked a decline trend in overall business profitability. The consensus could be mostly caused by huge market investments and fast rate to expand the trade chain. The table below presents the financial statements during 2007 and 2008. Figure 2 The financial statements during 2007 and 2008 uro(million)| 2008| 2007| net sales| 50710| 51058| sales cost| -33337| -33781| gross profit| 17373| 17277| research and develop cost| -5968| -5636| cost of marketing| -4380| -4379| other income| 420| 2312| other cost| -1195| -424| profit| 4966| 7985| pretax profit| 4970| 8268| Source: Nokiaââ¬â¢s official avenue financial statements in 2007 and 2008 . Based on the data provided, several figures were not as ideal as last year, as their profit decreasing was mainly due to the big expense on the merger and acquisition related to Siemens(28600million euros) and NAVTEQ companies(5million euros). However, no one accurately predicted that these huge costs generated to be the dominant reason to the present failure of Nokia, on the side of cost control, despite other potential threats to Nokia such as the cooperation with Android Company and the dramatic rise of Apple and Samsung. Sagging situation at present Once Nokiaââ¬â¢s slogan ââ¬Å"Human Technologyâ⬠is well-known in the world at the peaking time, who would care about that the weak company like MOTOLORA and Samsung even Apple which lost its operation officer Steve Jobs 5 years ago could be the rivals today? However, just in that short period, Nokia dropped down so seriously that came out of our widest expectations. In a word, the competition from other companies as well as the shortage of cash flow and unsuccessful Lumia phones all contributed to the sagging condition of todayââ¬â¢s Nokia. 2. 1 Severe competition in this area In the first quarter of 2012, the position occupying the largest share in phones sales, which existed as long as 14years, was replaced by Samsung, At the same time, the shares fell to only 22. percent in total. 2. 1. 1 Pressure from Apple and Samsung When Nokia was still insisting on its original strategy to adjust appearance of phones rather than improve the hardware and operational details, Apple and Samsung silently changed the old style and headed to new target which were previous settled. It was a big well fare for normal people that Apple promoted the ââ¬Å"customer experienceâ⬠based on the touching screen and Samsung focused on the hardware modific ation. Under this pressure, changing appearance of Nokia gradually lost the attractions to technological customers who always wanted something new, and the effect brought by the ââ¬Å"low function, high priceâ⬠had totally departed from its objective to the middle and low market. For the general people who had spare money to buy phones, Samsung and Apple seemed to be their first choice. Figure 3 The shipped numbers of handsets and smartphones in 2012 1st quarter Source: Financial News, 27th April 2012 By the comparison in the bar chart above, it can be seen that Samsung had overtaken Nokia in phone handset shipments, when it came to the smart phones, the numbers of Nokia were far more behind the other two. Although Apple had the least figure in quantity, it still was the richest handsets company over the world since its high profit of every phone. Apparently, Nokia was facing the severest challenge from Samsung and Apple ever, and the sales gap was enlarging, due to the blank products in smartphones and the weak supports to application platform. 2. 1. 2 No longer popularity of Symbian operational system In recent years, Apple and Google were vigorously promoting the application service platform, and IOS and Android were hard working at inventing and launching to the market, while Nokia, unfortunately, paid enormous 27billion euros on dividends and stock buyback, and did nothing improvement on its OVI platform, which all pushed customers to prefer to try the new IOS and Android. As a result, there was no doubt that market share of Nokia smartphones experienced a sharp decline since Apple gave birth to the first iphone and the quick spread of Android in 2007, dropping from more than half at peak to nowadays 8. percent. Therefore, Symbian system was no longer popular and in fact, Nokia had announced to give up this system in the early year which meant the original customers could never enjoy update again. Below was the present condition of IOS, Android and Symbian share. Figure 4 Smart phones share ranking Source: Andrew Munchbach, May 19th. http://www. bgr. com/2011/05/19/ A new repor t published by Millennial Media presented a picture of the global smartphone landscape in April of 2011. Obviously, Android continued its domination in pure market share, holding a 53% of impressions on the companyââ¬â¢s network. Appleââ¬â¢s IOS came in second with 28% and others including Symbian only had 4% of all. 2. 2 Lack of cash flowing As pointed out by Rich (2012), last three months (April-June) Nokia made losses of 1. 1billion pounds as networks saw no reason to push Lumia. Whatââ¬â¢s more, sales in smartphones fell 34% to 1. 2billion pounds although the cash reversed to gain about 18% in the second quarter. Due to a number of investments reaching to 27billion euros on dividends and stock buyback, and also the research and invention at largely untried Microsoft Windows platform, the company is now facing with financial crisis. What is worse, the sales downturn leads to little revenue to it. For example, the depressive phone-fancier saw sales fall by a fifth, with sales of Nokia Lumia Windows phones-latest smart phones by a third, rarely sold 4 million Windows phones in this second quarter, continued being less than one tenth of sales of Apple and Samsung. Just several days ago, according to the latest financial statement conducted by Nokia, the net income had 29percent decline compared to last year, as the total operational loss became 1. 1euros that present CEO Stephen Elop had to announce that there would be 10 thousand staff fired by the end of 2013, giving an unexpected shock to this area. Things were not going to improve in the following months, because Microsoft had made a decision to cut off current Lumia phones and remove the connections between Windows 8 system and previous Windows phones belonging to Nokia. That means the Windows phones cannot go far away without the back support of Microsoft upd ate system and data. Furthermore, Nokia has forecast a similar loss in the next three months-an outlook that was worse than economists had estimated, just as JP Morgan analyst Deshpande (2012) stated ââ¬Å"The third quarter is going to be the most difficult quarter for Nokiaâ⬠. Analyze the causes resulting in the depression of Nokia 3. 1 Failure investment When the peak Nokia dropped down, it is necessary to analyze the potential reasons behind this phenomenon. Obviously, the dominant reason is the lack of cash flow, which is triggered by the following aspects: 1. It frequently allocates the cash such as paying enormous 27billion euros on dividends and stock buyback, and paid nothing to its OVI platform. 2. Increasing cost leads to the emergency of cash flow. Nokia plans to cut off the mobile phone production business cost by the end of next year to 3 billion euros, however, great cutting itself needs a lot of money ,which can reach to 0. 1 billion pounds, which still not contain the investments to construction transformation. Morgan Stanley analyst Francois (2012) pointed out that if they put these calculations above in all, before the end of 2012, Nokia needed 2. billion euro free cash flow to rescue. Therefore, Moodyââ¬â¢s and sp and fitch ratings to Nokia credit fell to garbage level. If it has further deterioration, the situation of this company would be quite dangerous. It is possible to see Nokia collapse by 2040. 3. 2 Losing the opportunity to achieve most value As Rich (2012) stated, ââ¬Å"Samsungââ¬â¢s ultimate victory shouldn ââ¬â¢t be very surprising; the company makes consumer electronics of all kinds, and as the mobile phone became a commodity product, the skills needed to make money out of manufacturing them have changed to the skills with which Samsung is well-equipped. It is why Samsung develops so fast these years, owning to the leap improvement in software and application platform, based on Android system. In 2010, after Elop taking charge of office, he sent to the company all a memorandum named ââ¬Å"combustion platformâ⬠and felt sorry for the company had missed the construction software platform for the good chance. Elop (2012) mentioned: ââ¬Å"our competition on hand is to use hardware to take our market shares, unlike them to use the software, with the new ecological system. We should make a decision that whether we should establish, promote or join the system,â⬠as to Nokia expansion of egoism, it concluded ââ¬Å"it is our own ruin ourselves, in this difficult time, we lack leadership and responsibility to unite the whole company, we have missed a lot of good opportunity, our innovation speed too slow and the internal cooperation mechanism is not perfect enough. â⬠So in these 5years, Nokia has already lost the opportunity to achieve most value. Future and some suggestions Nokia has recognized that they had a severe war to fight and to avoid themselves to be out of competition. However, honestly, if they want to still successfully alive in the market, they truly need to make great effort for surviving. 4. 1Transformation to windows system Nokia is now focusing on high-margin smartphones even if that means being dependent on the success of Microsoft, so the change in ranking by volume in America these days isnââ¬â¢t surprising, even if it is a little unsettling. So focusing more on windows phones is the only hope for Nokia to stand up again in the smart phones area, and we can see there is an ideal beginning for Lumia sales in USA, although the percent is so small compared with Samsung and Apple. . 2Get experience from other failed companies (Ericsson and Alcatel) As there are two failure examples of mobile producers Ericsson and Alcatel well known in the world, people are paying much attention to Nokiaââ¬â¢s fading. What if the windows phone fail in the future, how can Nokia survive? Does the transformation to top smart phones really work? Therefore t he most urgent thing for Nokia is to make extra efficient plans in case of window phone lost advancing position in final and obtain the experience from failure companies in view of future development of itself. In order to win the war, Nokia may need to: 1. Focus on clustered products such as launch more smart phone types which are little different from Lumia so that it will generate cluster effect. Just like Porter (1985) describes that clusters affect competition in three broad ways: first, by increasing productivities of the firm; second, by increasing their innovation capacities; and third, by stimulating new business information. 2. Sell patents. Nokia can depend on selling its 30000 patents to maintain the normal cash flow which can help for a while. 3. Concentrate on low-class products. Till now, the majority of Nokiaââ¬â¢s income and profit come from its low-class products. However, the biggest problem is basic functional phones no longer popular among customers since the smart phones took the place. As a result, for Nokia, it is also important to remain the low-class market when they decide to specialize it. Conclusion This paper has given an account for the fading process of Nokia, including its previous glorious history and on contrary the sagging situation at present, along with the severe competition from Samsung and Apple, showing a relatively complete timeline that it falls to decay to the readers. Whatââ¬â¢ more, causes lead to the fading are also examined. Finally, future prediction and contractive proposals to make Nokiaââ¬â¢s renaissance in handouts field are discussed. It is only 5 years that Nokia totally has fallen down from the peak. For Nokia, it is going through the hardest period, in which there are still a number of problems to tackle with, such as the lack of cash flow, the fierce competition from other rivals, the uncertainty of the future of the Windows Phones. On the other hand, this difficulty may overweigh any scene of mergers and acquisitions, financing and listed in the past. However, actually, as Porter (1985) points out, strong competitors can bring about the strategic benefits to Nokia, for example, increasing competitive advantage, absorbing demand fluctuations and enhancing the ability to differentiate. Honestly, the prediction of development prospect for Nokia is not so optimistic that no one will know the outcome that whether it can go through the difficulty. However, just because of this painful experience I believe that Nokia will carefully concern about and profoundly rethink its failing past. Is it the too fast expanding speed, bigotry to the old Symbian system or the despising attitude towards the small role of Android system resulting in todayââ¬â¢s fading? But the reason cannot be important anymore, since MOTOROLA, Ericsson and Alcatel failed before, representing the clustered regularity of different events in the long river of history. References Porter, M. (1985). On competition. Boston: Harvard business press Porter, M. (1985). Competitive advantage: Creating and Sustaining Superior Performance. London: Collier Macmillan Publishers Munchbach, A. (2011). Android grabs 53% of global smartphone market share; iOS 50% of application revenues. Available from: http://www. bgr. com/2011/05/19/android-grabs-53-of-global-smartphone-market-share-ios-50-of-application-revenues/ [accessed 19 May 2011] Oââ¬â¢Brien, K. (2007). Nokia profit soars as market share nears 40%. The New York Times. Available from: http://www. nytimes. com/2007/10/18/business/worldbusiness/18iht-nokia. 4. 7948524. html? _r=1 [accessed 18 October 2007] Chart: Bibliography ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â [ 1 ]. NAVTEQ is a Chicago-based provider of Geographic Information Systems (GIS) data and is a major provider of base electronic navigable maps. The company is a wholly owned subsidiary of Nokia but operates independently. How to cite The Fading Nokia, Essay examples
Sunday, December 8, 2019
How To Maintain A Computer System Essay free essay sample
, Research Paper How to Keep A Computer System Get down a notebook that includes information on your system. This notebook should be a individual beginning of information about your full system, both hardware and package. Each clip you make a alteration to your system, adding or taking hardware or package, record the alteration. Always include the consecutive Numberss of all equipment, seller support Numberss, and print outs for cardinal system files. Second sporadically review disc directories and delete unnecessary files. Files have a manner of constructing up and can rapidly utilize up your disc infinite. If you think you may necessitate a file in the hereafter, back it up to a disc. At a lower limit, you should hold a system disc with your command.com, autoexec.bat, and config.sys files. If your system clangs, these files will assist you acquire it traveling once more. In add-on, back up any files with an extension of. We will write a custom essay sample on How To Maintain A Computer System Essay or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page sys. For Windows systems, all files with an extension of.ini and.grp should besides be backed up. Next any clip you work indoors you computing machine turn off the power and unplug the equipment signifier the power beginning. Before you touch anything inside the computing machine, touch and unpainted metal surface such a s the power supply. This will assist to dispatch any inactive electricity that could damage internal constituents. Now you should sporadically, defragment your difficult disc. Defragmenting your difficult disc reorganizes files so they are in immediate bunchs and makes disc operations faster. Defragmentation plans have been known to damage files so do certain your disc is backed up foremost. A good thing to make now would be to protect your system from computing machine viruses. Computer viruses are plans designed to infect computing machine systems by copying themselves into other computing machine files. The virus plan spreads when the infected files are used by or copied to another system. Virus plans are unsafe because they are frequently designed to damage the files in a system. You can protect yourself from viruses by put ining an anti-virus plan. Last learn to utilize system diagnostic plans, if they did non come with your system, obtain a set. These plans help you place and perchance work out jobs before you call for proficient aid. Some system industries now include diagnostic plans with their systems and inquire that you run the plans before you call for aid.
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